Carlos de la Hoz
Web Editor & US Trend Researcher - New York, NY
Carlos joined the Vandal team after several years at the Frank151 Media Group where he oversaw successful US marketing campaigns for William Grant & Sons brands including Sailor Jerry Spiced Rum and Licor 43.
Carlos cut his teeth as the NY Hispanic brand ambassador for Chivas Regal and managed on-premise campaigns for Absolut, Jameson and Malibu in NYC.
Carlos is a key trend researcher for the Vandal team and is web editor for the Radius and Quench websites.
Areas of expertise
Hispanic Trends & Culture, Brand Management & Education, Mixology, Dark Spirits, Gin Category, Craft Beer, On-Premise Trends, Lifestyle & Fashion Trends.
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