RADIUS - BEVERAGE TRENDS MONITOR

CLICK HERE TO VIEW A SAMPLE OF RADIUS

Radius Beverage News and Trends Monitor from Vandal provides a one stop guide to all the essential news and trends affecting the alcohol beverage market. Subscribers to Radius include: Coors, Anheuser-Busch and Absolut.

From the significance of the urban market, to the latest super premium trends, we provide an in-depth understanding whilst recognizing that more mainstream consumer trends are of significance and value. This dynamic underpins the editorial choices and agenda of Radius.

GLOBAL TREND NETWORK
We utilize our global network of local trend spotters and experts who include mixologists, club promoters, chefs, sommeliers, DJs and journalists, to provide accessible insider information from the hottest global clubs, bars and restaurants in key cities around the world.

PROGRESSIVE
We take a progressive view of the beverage market, exploring the new dynamics and patterns shaping this world. From the growing importance of wellbeing and responsible drinking, to experiential and lifestyle marketing and the evolving and diversifying luxury market.

NEW CONCEPT
Radius is a new concept in trend and consumer research for the alcohol beverage market. Having worked closely with beverage industry professionals we recognized there was a demand for a fresh new approach to how beverage trends and consumer insights are communicated within the industry.

FILTER
Few professionals have time to keep up with the wealth of information out there, from printed media, style magazines, research reports, press releases, to industry emails, consumer and industry blogs, the list is endless. Radius filters this information into focused and accessible digital reports which highlight the latest trends that are shaping the market and industry today.

FRESH PERSPECTIVE
In addition to providing a strong commercial perspective, Radius is also offers a unique insider view and fresh young eye on cutting edge beverage trends and movements.

PRODUCTS: category product launches and trends, key ingredients, new varieties.

ON-TRADE: cocktail trends, bar, restaurants, clubs, hotel and mini bar trends, spirit dealers, city profiles and hotlists.

OFF-TRADE: trends in duty free shopping, off licence and supermarket activities, consumer education, after-dinner drink trends.

ADVERTISING AND MARKETING: case studies, bar promotions, new campaigns, internet marketing.

BRANDING AND PACKAGING: innovative packaging developments, brand news, trends and case studies.

NON ALCOHOLIC: influential product news and trends , likely to affect the alcohol market.

Q AND A: interviews with leading industry insiders and market influencers.